Meet the MX Platform
Discover the Power of MX
Flexible omnichannel media planning, buying, billing, and paying for the agencies and brands leading the way
Media tech for what’s next… and now.
MX Platform is the world’s first and only fully cloud-based centralized media management platform designed to empower efficiency, control, and innovation at enterprise scale.
Simplify & enhance every stage of media activation
Oversee, execute, track & optimize media investments the easy way.
Expand a section to see how we can help
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Streamline campaign and flight planning, with systematic approvals.
Plan and forecast for all channels & platforms within a single workflow.
Set up your own custom approval “gates” at key points in the activation lifecycle.
Initiate orders and revisions in one centralized place for all vendors and media (if negotiating directly with sellers).
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Easily see budgeted, actual, and invoiced spend across all campaigns in real time
Automatically see and act upon live performance data across integrated vendors like Google Ads, Bing, Facebook, Google DV360, and Google Campaign Manager (GCM).
Use auto-actualization based on your unique business logic—calculated and sent to vendors.
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Easily see budgeted, actual, and invoiced spend across all campaigns in real time.
Centrally create and approve campaign budget to eliminate unauthorized spend.
If you bill clients, leverage flexible billing rules engine to create consolidated bills across all media and fee categories while supporting any desired commercial structure.
Enable rules-based invoice reconciliation—including all fees and live spend data.
Increase accuracy and control over who gets paid when.
Accurately and automatically record media transactions in your General Ledger at any level of detail and frequency.
It’s the only solution built for Universal Connectivity
Flexible, connected modules enable real-time collaborative workflows and connect all your buys, teams, partners, tools, and data across channels and platforms.
Stop unnecessary manual data entry
Avoid errors from keying and re-keying data
Make optimization decisions in real time
Remove data lags and other delays
See and control spend in real time
Get teams out of email and excel
BuyerAssist
A modern buying tool that can be configured for each agency, brand, and team to streamline and enhance desired planning and buying workflow—supports any media type, any workflow, and real-time collaboration across teams and partners.
Scroll to explore BuyerAssist for each channel / media type.
FinanceAssist
A flexible media accounting tool that decreases risk, increases control, and provides superior visibility into buying, billing, and payment processes.
MX Central
A robust command center utilized by an organization’s administrators to control, enhance, and customize workflows across their entire enterprise.
TrafficAssist
A next-generation tool that streamlines ad operations and supports electronic transmission, tracking, and auditing of traffic instructions.
VendorAssist and MX Cloud
Tools that unlock new opportunities for media owners and partners across the media ecosystem.
MX PLATFORM PERSPECTIVES
Our product experts spotlight features that “change the game”
We’re releasing new functionality across our platform all the time. See what our team is most excited about!
Unlocking enterprise-wide value & enabling omnichannel media buying—all in one unified platform.
A truly customizable platform.
Each module within the MX Platform is designed to support the unique strategies that differentiate your buying.
An entirely cloud-based solution.
Our platform provides the modern, connected technology foundation flexible enough to ensure anywhere, anytime access, and meet your media buying needs today—and in the future.
Unique, team-specific workflows.
An enterprise media platform gives you the freedom to tailor workflows to reflect the unique processes and strategies that enable superior return on advertising spend.
A real-time, connected data infrastructure.
Our platform offers a real-time, omnichannel data warehouse and API integration to get any proprietary, Hudson MX, or third-party data into, out of, and across the system seamlessly.
Logic-based automation.
Leverage custom rules to deliver unparalleled speed, control, and strategic impact.
MX BLUEPRINTS
Practical guides to map your vision to results
In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.
Secure by design.
The entire MX Platform has been developed with security in mind, eliminating the uncertainty caused by technical and security debt. Our modern cloud-based infrastructure means threats and vulnerabilities are detected and mitigated in near real-time.