360° visibility into all your media spend, 24/7.
And that’s just for starters.
Insight, control, and results all start with holistic visibility. The type of visibility that’s only possible with an integrated end-to-end budget management workflow that syncs up all your internal and external data in one place in real time. From approvals to performance to payments, the right platform automates tedious manual work and connects all the dots for you—so your team is in the driver’s seat, equipped with the time and tools to make an impact.
Increase financial control—while saving time & hassle
24/7 Omnichannel Spend Tracking
End-to-End Budget / PO Management
Automated Invoice Reconciliation
Customizable Budget Authorization
How many people-hours would it take to figure out where all your money is right now?
“Way. Too. Many” according to most large brands that activate media in-house without a specialized media activation system like MX Platform™. This slow and error-prone process typically involves gathering data from many sources across teams & partners, then merging and manipulating it in spreadsheets. By the time this is complete—the data is often stale.
The right media-specific software puts on-demand visibility & control at your fingertips.
“Gone are the days of needing to manually and constantly string together bits of disjointed information to see where you stand regarding budgets.
Let's spend more time making data actionable and using it to garner insights rather than just living in the data aggregation stage.”
—Jason Kopeloff,
CFO & Founder of Strategic Technology Advisory Group, Hudson MX, Former Agency CFO
Easily see spend vs. plan & more in MX Platform™:
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New cross-channel, unified dashboard for all buys (beta)
A system built for visibility & control can sync up everything you need in real time:
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All budget & finance related workflows
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All of your data, tools, & partners
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All of your campaigns
How many people-hours does it take to manually reconcile media vendor invoices?
There’s obviously a range depending on the complexity of your strategy, but as a point of reference, it’s not unusual for a large brand to have a dozen finance FTEs manually reconciling $100 million in digital media spend. In addition, media buyers report spending up to 4-5 days each month on invoice reconciliation.
Once everything’s synced up, MX Platform’s™ automation rules can easily eliminate headaches like media invoice reconciliation
Reconciliation of media vendor invoices is a common challenge for buyers and finance teams. It’s demoralizing for staff and delays closing out campaigns and paying vendors on time. One of our most popular automation rule modules matches incoming invoices to their respective buys—at any desired level of granularity. These discrete matching rules can be set up at the brand, product, channel, sub-channel or vendor levels.
For example, if a spend amount is different than what’s shown on an invoice, the platform will immediately and automatically flag it as discrepant. Teams can even set up notifications to alert users.
Once configured, invoice matching rules allow reconciliation to occur automatically “as you go,” freeing up time and eliminating many common errors.
Free up your Accounts Payable team to focus on discrepancies & analysis
“Standardization—paired with modular customization—empowers our users to create a “match and pay” ecosystem designed for their own needs and strategies.
If rules become too cumbersome or stringent, our functionality is flexible enough to allow them to bend. This flexible approach acts as a sieve, freeing your AP department to focus on discrepancies and analysis instead of continuous manual entry.”
—Brian Schmitt, Financial Solutions Lead, Hudson MX
What else keeps brand finance & procurement leaders up at night?
Unauthorized spending, overspending, and non-compliant buying and paying activity is the stuff of nightmares. Spreadsheets and general enterprise budget solutions that aren’t designed for the complexities of media budget management are typically insufficient. They simply can’t offer the balance of speed, agility and control required to succeed in the fast-paced digital media landscape.
The MX Platform™ enables you to customize an airtight approval process that’s just right for your unique needs
What industry leaders are saying…
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Ascential
Explore how we help you get more out of your media spend—without the hassle
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Empowering Media Procurement & Finance
Peace of mind and new value for agencies and brands
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The MX Platform™: Under the Hood
Built for access to real-time spend, performance, & campaign data.
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Unified Workflow—All Channels & Platforms
Collaborative, streamlined, & effective omnichannel media activation.
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Connects to all Your Other Tech & Data
Two-way integrations means systems are always in sync and up to date.
Let’s talk.
Book a chat with one of our experts to review your MarTech/AdTech stack and pinpoint ways to optimize your workflows to take control and drive results.
