Product news & updates

The first-ever enterprise media platform, built for media teams of today—and tomorrow.

We’re empowering omnichannel media buying—one feature at a time. Dive into new and upcoming MX Platform features, capabilities and functionality. Check out the latest product releases, enhancements, and updates from Hudson MX.

  • Learn about our new tax rules engine, integrated intercompany workflow, activation of Comscore custom audience segments, and Google Ads invoice integration.

    Read the Vol 1 Roundup

  • From new ways to set and control integrated third-party budgets to tools for better data integrity, learn about new features to empower your teams.

    Read the Vol 2 Roundup

  • Learn about our newest, most exciting features, including campaign options, a game-changing enhancement now live for National Radio and Local, the Buyer Wallet+, more!

    Read the Vol 3 Roundup

Get the inside scoop from our team members about their favorite recent product developments—and how each is designed to make your life easier and help you deliver the absolute best results and service.

The MX Product Roundup

New Tax Rules Engine

This exciting new feature allows administrators to automatically apply the correct taxes to buylines—so buyers don’t have to anymore.

Integrated Intercompany Workflow

Eliminate double and triple data entry for cross-agency or cross-organization transactions.

Comscore Custom Audience Segments

Data can be integrated into the platform to help buyers select the best inventory and deliver the best client outcomes.

Advanced Google Ads Invoice Integration

This integration fully automates invoice ingestion–no more keying in data or manually matching invoices to IOs.

Control budgets with ease.

Explore new ways to set and control third-party platform budgets—right from within BuyerAssist™.

Keep data “clean” with taxonomy enhancements.

Taxonomy configurations are customizable to enable buyers and suppliers to reference the same naming conventions.

Interact with sellers seamlessly.

Leverage enhancements that make a difference for buyers and their counterparts.

Personalize your platform.

Easily personalize your user preferences to customize screens and switch between “saved views.”

Introducing campaign options.

A game-changing enhancement for National Radio and Local.

New Ratings Explorer functionality.

Quick and convenient “cascade” demo functionality.

Meet the Buyer Wallet+

Support for multiple products & estimates in a single campaign.

Read more from Hudson MX

Insights, resources, and updates—from our team to yours.