MX Platform™
Enhance your media activation
Work however you want—with greater efficiency and results
Meet the MX Platform™
The MX Platform™ is the first fully cloud-based enterprise media platform, designed to power collaborative, streamlined and effective omnichannel media activation. Initially proven in the local broadcast ecosystem serving the world’s largest advertising agencies, our solutions now enable all media buying and accounting workflows for all media types. Built for Universal Connectivity, the MX Platform™ supports the flexibility for agencies and brands to collaborate in real time with any tools and partners they want— without delays, manual data entry, or security risk.
Flexible, connected solutions enable real time collaborative workflows across all of your teams, partners, tools and data.
Stop keying in data manually —and avoid the mistakes that go with it.
Eliminate data lags and other delays that hamper your ability to make confident decisions in real time —from in flight optimization to real-time spend control.
Get out of email and excel — streamline in-platform workflows and communication across internal and external teams.
Leverage advanced, granular permissions and security to ensure users can view, access, edit and share only what you intend.
BuyerAssist™
A modern software platform that can be configured for each agency, brand, and team to streamline and enhance desired workflows—supports any media type, any workflow, and real-time collaboration across teams and partners.
Scroll to explore BuyerAssist™ for each channel / media type.
FinanceAssist™
Flexible media accounting software platform that decreases risk, increases control, and provides superior visibility into buying, billing, and payment processes.
MX Central™
A robust command center to be utilized by an organization’s administrators to control, enhance, and customize workflows across their entire enterprise media platform.
TrafficAssist™
Next-generation tool that streamlines ad operations and supports electronic transmission, tracking, and auditing of traffic instructions.
VendorAssist™ and MX Cloud™
Unlocking new opportunities for media owners and partners across the media ecosystem.
MX PLATFORM™ PERSPECTIVES
Our product experts spotlight features that “change the game”
We’re releasing new functionality across our platform all the time. See what our team is most excited about!
Unlocking enterprise-wide value & enabling omnichannel media buying—all in one unified platform.
A truly customizable platform.
Each module within the MX Platform™ is designed to support the unique strategies that differentiate your buying.
An entirely cloud-based solution.
Our platform provides the modern, connected technology foundation flexible enough to ensure anywhere, anytime access, and meet your media buying needs today—and in the future.
Unique, team-specific workflows.
An enterprise media platform gives you the freedom to tailor workflows to reflect the unique processes and strategies that enable superior return on advertising spend.
A real-time, connected data infrastructure.
Our platform offers a real-time, omnichannel data warehouse and API integration to get any proprietary, Hudson MX, or third-party data into, out of, and across the system seamlessly.
Logic-based automation.
Leverage custom rules to deliver unparalleled speed, control, and strategic impact.
MX BLUEPRINTS
Practical guides to map your vision to results
In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.
Secure by design.
The entire MX Platform™ has been developed with security in mind, eliminating the uncertainty caused by technical and security debt. Our modern cloud-based infrastructure means threats and vulnerabilities are detected and mitigated in near real-time.