for Digital
Digital media enterprise solution
Quick & easy digital workflows, enabled by Hudson MX.
The MX Platform™ for digital workflows is a custom-configurable, cross-platform, cross-campaign hub for digital media campaign management, budget and spend tracking, custom reports, and seamless reconciliation.
Our platform allows you to harness the power of two-way integration via the platform’s VendorAssist functionality creating seamless workflow options directly from orders in Livebuy—including change orders, sending of receiving of IOs, and approvals. Much more than a bill pay and tracking system, the MX Platform™ enables proactive automation that simplifies processes for buyers every step of the way, automating many of the most tedious and duplicative steps typically characteristic of programmatic, search, social, and digital direct buying processes.
Unlocking efficiency, accuracy, and innovation for digital media teams.
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Plan & forecast for programmatic, search, social and digital direct in real time—within a single workflow.
Planned budget updates
Actualization
Reconciliation
Purchase order & tracking
Approvals
Maintenance of billable and payable details, including margin.
Pacing alerts
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Actualize investments in DSPs and other data sources across workflows, via automated APIs.
Leverage two-way integrations between Hudson MX, and partners including Google, Bing, Facebook, Innovid, Google Campaign Manager, Sizmek, DV360, and DCM to enable seamless pushing of campaigns and revisions to the ad server, and an automatic, real-time view of delivery data in the buying platform.
Leverage automated performance reporting for integrated vendors via our flexible API.
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Employ advanced strategies and adopt new strategies without barriers.
Adapt new data sources and surface insights from end to end.
Use automated data aggregation to create cross-medium reports in minutes.
Update vendor rates in real-time, across platforms for better deal management.
Employ new strategies and create custom workflows for emerging mediums and platforms with minimal ramp-up effort required.
The MX Platform™ for
digital connects media buyers to all their products, tools, partners, and data.
Harness the power of two-way integration with your other tools and vendor platforms.
BuyerAssist™ connects to your other Hudson MX products, such as FinanceAssist™, as well as to any proprietary or third-party buying tools. “Bi-directional” integration means systems are always in sync and up-to-date—without manual re-keying and cross-checking.
A look inside the MX Platform for
Programmatic
✔️ Custom reports
✔️ RFP & inventory management
✔️ Customizable media plans
✔️ Real-time, automated updates across a workflow
✔️ Audience & attribution data
✔️ All order types
✔️ Traffic
✔️ Performance reporting and optimization
✔️ Makegood and change management
✔️ Reconciliation
Execute all digital buying through a single, customizable programmatic workflow experience.
Our platform allows any media team to do all of their buying through our programmatic workflow. Combine search, social and digital direct workflows into a single experience.
Work in whatever tools you need to deliver the best results for your clients, without the extra burden of manually re-keying data to and from your media accounting platform.
Seamless two-way integrations with partners including Innovid & DV360.
Automated performance reporting for integrated vendors and via our flexible API.
Gain visibility into budgeted spend, actual spend, and unaccounted-for spend across all campaigns in real-time.
Automatically keeping your system of record up to date with client budget, committed media investment, campaign changes, delivery data, vendor invoice issues, and reconciled vendor payment amounts.
Dramatically increasing accuracy by eliminating data oversights and manual errors.
Integration Spotlight: API integration with DV360
Seamlessly link your platform campaigns to your MX Platform-hosted campaigns for real-time tracking visibility.
PRODUCT HIGHLIGHT
Fully-Automated Google Ads Invoice Ingestion
Now Google Ads invoices can be automatically ingested without any manual intervention or processing required.
A look inside the MX Platform for
Search & Social
✔️ Custom reports
✔️ Customizable media plans
✔️ Audience & attribution data
✔️ Performance reporting and optimization
✔️ All order types
✔️ Reconciliation
Flexibly configurable search and social workflows to best execute your unique strategies.
Eliminating manual re-keying via seamless two-way integrations with partners including Facebook, Google Ads, and Bing.
More integrated budget control, including in-platform management of third-party application budgeting.
Leverage automated performance reporting for integrated vendors.
Gain visibility into budgeted spend, actual spend, and unaccounted-for spend across all campaigns in real-time.
Automatically keep your system of record up to date with client budget, committed media investment, campaign changes, delivery data, vendor invoice issues, and reconciled vendor payment amounts.
Drastically increase accuracy by eliminating data oversights and manual errors.
Leverage a one-of-a-kind, API-first platform, and real-time partner data.
surface insights
build dashboards to plan and monitor spending and pacing.
reduce manual work and error—and reallocate time savings to focus on innovation and more strategically positioned work.
A look inside the MX Platform for
Digital Direct
✔️ Custom reports
✔️ RFP & inventory management
✔️ Scheduling
✔️ Audience & attribution data
✔️ All order types
✔️ Traffic
✔️ Performance reporting and optimization
✔️ Makegood and change management
✔️ Reconciliation
BuyerAssist™ for Digital Direct is your centralized hub for buying, reporting, tracking, and reconciliation.
Leverage integrations between Hudson MX and partners including Innovid, Google Campaign Manager, Sizmek, and DCM to enable seamless pushing of campaigns and revisions to the ad server, and an automatic, real-time view of delivery data in the buying platform.
Enable buyers to start their work without an estimate when needed.
Track and gain visibility across departments—planning, activation, ad ops, creative, and finance.
Gain insight into budgeted spend, actual spend, and unaccounted-for spend across all campaigns in real-time.
Automatically keep your system of record up to date with client budget, committed media investment, campaign changes, delivery data, vendor invoice issues, and reconciled vendor payment amounts.
Enabling rules-driven campaign management and reconciliation processes.
Drastically increasing accuracy by eliminating data oversights and manual errors.
Track and manage all of campaigns and workflows in one centralized location.
Boost speed and accuracy with automatically pre-populated, custom fields.
Your flexible worksheet enables you to either input inventory or quickly and easily upload a media plan—configurable to your unique campaign needs.
Hudson MX in the news
MX INSIGHTS
What’s new & what’s next.
From the MX Blueprint Series, created to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals, to our ShopTalk series, we’ve curated ideas and insights focused on the future of media buying.