Brands managing media activation in-house need the right tools to succeed
If you’re a large brand buying media in-house with outdated or insufficient technology, chances are you know something’s wrong. Don’t worry. It’s not you…it’s just your tech stack.
The MX Platform™ solves these problems and more. Ready to take control and realize your in-house media activation vision?
Built for the way you work.
No matter which parts of your media activation strategy are done in-house—buying, tracking, or paying— MX Platform™ is built to put you in total control. It simplifies end-to-end workflows, connects all of your internal and external data, unlocks real-time visibility, and so much more.
Already managing media activation?
Top warning signs you’re overdue for a tech stack checkup:
Unauthorized spend and non-compliance
Accidental overspending
Difficulty seeing spend & performance across channels or platforms in a timely manner
Labor-intensive vendor invoice reconciliation or late / incorrect payments
Inability to fully utilize partner deals
Costly & time-consuming audits
Inability to activate data the way you want
Data hygiene issues that interfere with reporting & analytics
Curious about in-house media activation?
Check out these resources:
Scaling your in-house media activation strategy
Introduction to Technology & Infrastructure Considerations Download 1-Pager
Study of In-housing: Strategies, Trends, and Perceptions of Major Brands
This new, in-depth independent study reveals how sixteen leading global advertisers are working today—and their aspirations for the future. Get the Report
Why brands turn to Hudson MX
See how we can help your teams reduce risk and achieve more in less time
-
Finance & Procurement
-
Media Buying
-
Marketing & Planning
-
Media Finance
What industry leaders are saying…
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Ascential
DOWNLOAD THE GUIDE
Strategies for the Digital Media Buying Frontier
In this guide:
How to streamline your tech stack to execute more efficient and innovation-friendly digital media buying strategies.
How to integrate and employ new, up-to-date technologies, metrics, and strategies as they arrive on the market.
How to quickly execute and measure across digital workflows seamlessly, utilizing any data source or buying platform you want—without manual work.