MX Central™
The Command Center for Unparalleled Media Visibility and Efficiency
A robust command center used by an organization’s administrators to control, enhance, and customize workflows across their entire enterprise media platform.
Modern software for media buying requires a new type of “engine”. Designed for use with day-to-day workflow modules such as BuyerAssist™, FinanceAssist™, and TrafficAssist™, MX Central™ is a “low code / no-code” admin tool that supports strategic agency and brand guidelines and helps drive best practices across all media and workflows. Whether custom configuring buying workflows, data sources / usage, terms & conditions, and platform integrations or creating brand new reports and notifications— managers can easily use this module to delegate permissions, boosting compliance, visibility, and efficiency.
MX Central > General Activities
Supervisors, managers, and other users with assigned levels of permission can control data and defaults across all Hudson MX products and modules at any level of granularity.
A Look Inside
MX Central™ centralizes and supports many mission-critical workflows and processes throughout a media buying organization.
Master Data Management
Create and manage record details and assign attributes including customer, brand/client and product records, vendor and supplier records, media type records, and agency and accounting office records. Ensure every transaction is using the same clean and approved data to facilitate controls and reporting.
User Management
Turn off a user’s account access at a moment’s notice or activate full identity management integration with providers like Okta.
Role Management
Pick from a variety of system-generated roles that can be applied to users across all Hudson MX applications or build your own custom roles upon the same foundation.
Admins have the flexibility to assign users pre-defined platform roles or to build their own custom roles.
Team Management
Assign users to teams based on media types, brands / clients / agencies, and more.
Buying Workflow Configuration
Customize the use and implementation of brand / client and campaign data—taxonomy can be applied to buying workflows of any media type.
Edit all screens via "low code - no code" technology (worksheet, create campaign, etc) specific to media type and client to ensure all data is captured, displayed, or not needed. This ensures as much as possible is automated, removes clutter on screens where data isn't needed for a specific client, media type, and all necessary data is captured in structured data instead of free-form text.
Manage Campaigns
Choose campaigns for application of “bulk actions”— such as rerunning rules logic.
RFP Default Comments
Engage with sellers in a consistent manner by applying default comments to RFPs at the advertiser (client code) level.
Program Matching
Ensure ratings / exclusions are based on the appropriate programming by setting program matching strictness and program name substitutions.
Rating Provider & Data Stream
Set up default data source and data stream for individual markets or at the advertiser level.
Dayparts
Set up daypart and strict match guidelines by station affiliate, enabling enhanced control and consistency with brand daypart guidelines.
Program Exclusions
Save program exclusions for each advertiser and set as defaults for all new campaigns for that advertiser.
Scheduling Guidelines
Set and apply default scheduling guidelines at the brand / client level—including spot limit rules.
Report Management
Access pre-saved reports or use the fully configurable “ad hoc” report generator to create or pull custom reports in real-time across brands, media types, and agencies.
Terms and Conditions
Customize and update terms at any time— with added peace of mind that the correct terms are automatically being added to each order.
Buyer Assignment
Ensure buyers are quickly and effectively going to market by leveraging streamlined assignment tool.
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MX Blueprints
Practical guides to map your vision to results
In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.