TrafficAssist™
Streamlining Ad Operations and Empowering Traffic Professionals
TrafficAssist™: Built to empower traffic and ad ops
The MX Platform, the first-ever enterprise media platform solution, streamlines ad operations and supports electronic transmission, modification, tracking, and auditing of instructions across departments and vendors.
A future-proof solution
Nobody has time to type and re-type information or manually cross-check data between separate systems. Your systems should easily connect to the people, partners, and data you work with every day. The unnecessary struggle to ensure accuracy and keep everyone on the same page is forced on you by inflexible legacy systems that can’t adapt to your current needs. Instead, you and your colleagues are forced to adapt to your failing tools.
Custom-configurable for how your team works today—and tomorrow.
With a Hudson MX-configured solution, information can flow electronically and automatically in both directions across your currently disjointed departments, processes, and systems. Closing your current communication and integration gap enables you and your colleagues agency-wide to reclaim time and peace of mind. Just as it should, your technology will work around your needs, instead of you working around your technology. There’s simply no reason for a modern-day solution to lack fundamental capabilities including:
electronic transmission and modification of instructions
streamlined in-app communication
automatic audit trails
real-time visibility across departments
Real-time status dashboards and reports
A look inside
TrafficAssist™
Example:
Digital media
Example: Traditional media
Two-way connectivity with the people, partners, data, and tools you work with every day.
Peace of mind and visibility
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Enhanced Accuracy For Traditional Media Types
Eliminating manual data entry and the errors that inevitably come with it.
Improving accuracy through direct integration with the buying system and the conversion of text instructions into structured data formats that are easy for the system to check for completeness and common errors.
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Greater Visibility and Peace of Mind For Traditional Media Types
Tracking receipt and processing of instructions with real-time audit trail, which monitors delivery, opened status, and partner acknowledgment.
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Time Savings For Traditional Media Types
Saving time, reducing errors, and minimizing downstream order changes via automatic system-identified flagging of the specific change on each revision
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Enhanced Accuracy For Digital Media Types
Seamlessly connecting with ad servers via two-way integrations, which automatically ensures accuracy and consistency across systems.
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Greater Visibility and Peace of Mind For Digital Media Types
Leveraging a unified real-time cross-team dashboard that provides unprecedented visibility into what tasks are coming your way, a complete audit trail including what was last shared, and real-time status of campaign execution.
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Time Savings For Digital Media Types
Ability for ad ops professionals to suggest changes that buyers can simply accept.
In-platform, cross-team collaboration, and communication in one centralized place — across buying, finance, ad ops, creative agents, etc.
Taxonomy and naming convention validation for campaign and placement names .
Hudson MX in the news
MX Blueprints
Practical guides to map your vision to results
In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.