for National Video
Omnichannel National Video buying, enabled by Hudson MX.
Your brands expect to be continuously “wowed” by the results of their major investments in National video ads. Between you, your clients, and your colleagues—there’s no shortage of good ideas. Many times, inefficiency and tools are the greatest barriers to optimizing campaigns. The MX Platform allows you to save time on manual tasks, and focus on executing creative, inspiring, and strategically-planned campaigns.
The MX Platform™ for
National Video at a glance.
The platform can be custom-configured to support complex workflows.
A customizable enterprise media platform designed to make it easier to do the work that matters most.
Increased system speed—Hudson MX solutions handle massive amounts of data in record time.
Anywhere, anytime access on any device using any browser 24/7—even on the weekend—with our cloud-based software.
“One-click” reporting enables you to communicate with your colleagues and clients in real-time.
IT hassle-free…never a need to install or reinstall from “your side.”
Standardization to industry requirements for greater efficiency and accuracy e.g., “VH1” vs. “VHI” automatically.
Flexibility—your new customizable platform can easily accommodate new data and measurement metrics from existing and new sources.
Easy to learn and use—modern, intuitive screens and robust training and support make it easy to get up to speed and start using BuyerAssist™ for National Video.
The MX Platform™ for
National Video connects media buyers to all their products, tools, partners, and data.
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Unprecedented Visibility
In-flight analytics ensure buyers find the impressions they need at the best possible terms.
Powerful reporting at buyers’ fingertips optimizes instant inventory decisions.
Ability to pull any required historical data–filtered by your needs: daypart, network, program genre, etc.
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Convenience and Time Savings
Decision-making information all in one place-—negotiating inventory, channels, and orders.
Automation of large parts of the reconciliation and billing processes according to agency- and client-specific rules.
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Enhanced Research Capabilities
Increased projection accuracy across networks, dayparts, and programs.
Ability to evaluate primary buying demo against advertiser’s target demo using powerful BI tools.
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Greater Accuracy
Structured data and connectivity eliminate manual re-keying for guidelines, budgets, pricing, inventory, ratings, targeting data, and traffic.
A look inside
The MX Platform™ for National Video
Cherry-pick the exact data you want for projections
Request results instantly appear in a user-friendly spreadsheet with an accompanying projection “scratch sheet.”
Utilize an intuitive scheduling worksheet
Calculate network guaranteed demos to assess upfront proposals.
Leverage convenient Livebuy workflow
Assign unit costs
Generate equalized costs
Accept / reject makegoods
Pull in program records “on the fly”
Easily export orders for 3rd-party integrations (including allocation and optimization tools.)
Hudson MX in the news
MX INSIGHTS
What’s new & what’s next.
From the MX Blueprint Series, created to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals, to our ShopTalk series, we’ve curated ideas and insights focused on the future of media buying.