MX Platform
 

for Out of Home (OOH)

 
 

Customizable Solution for Modern OOH Buying, enabled by Hudson MX.

With your new solution configured by Hudson MX, it doesn’t take a village or an overnight wait to ensure that systems are up to date and in sync. There’s no more need for unnecessary workarounds that may have gotten you and your team through the day in the past — from planning around system shutdowns to reliance on batch versus on-demand processes to enlisting a manager just to check status. Whatever data fields and reports you need will be accurate, up to date, and at your fingertips — not lagging behind your clients’ expectations. 

Whether you do your end-to-end buying in BuyerAssist™ or use it as a robust reconciliation and/or reporting supplement to your existing buying tool, you’ll enjoy unprecedented visibility and peace of mind. Your custom solution will free you up to do less worrying about lags and errors and more of what you do best: developing insights, testing new strategies, and crafting campaigns that drive top-notch results for your brands.

 
 

The MX Platform™ for
OOH at a glance

The platform is custom-configured to support desired workflows.

 
Supports for OOH: Custom Reports ✓, RPF/Inventory Management ✓, Scheduling ✓, Audience + Attribution Data ✓, All Order Types ✓, Makegood/Change Management ✓, Reconciliation ✓
  • Enhanced Visibility

    View live financial data and buy status — reduce reliance on managers as “go-betweens” for routine tasks.

  • Modern-Day Flexibility

    Easily access any data you need for reporting and invoice reconciliation — no more artificial limitations on number and type of data fields that can be shared across platforms.

    Gain ability to change orders and match invoices whenever you want, as many times as needed, without the constraints of batch processing.

    Gain anywhere, anytime access to your cloud-based solution.

  • Robust, Flexible On-Demand Reporting

    Export any data for client reporting and analytics.

    Customize your reports with the fields and formats you want.

  • Greater Accuracy and Reliability

    Minimize “billing blackout” delays to enable more reliable client reporting.

    Get instant notification of any sync errors.

A look inside

The MX Platform™ for OOH


  • Custom configure integration to port/sync whatever data fields you need.

  • System instantly identifies and pinpoints the source of any sync errors.

  • Buying team receives instant sync error notification with details.

Screenshot of a user configuring a media plan inside the MX Platform

Hudson MX in the news

 
Magazine Cover of the MX Blueprint Creating and Executing Diverse Media Supplier Strategies

MX Blueprints

Practical guides to map your vision to results

In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.