MX Insights
Insights powering the future of media.
Elevating our industry’s client education standard with a holistic, client-centered, tech-first approach
From creating new training standards for our industry to offering the flexibility to meet our clients where they are, learn how we’ve built a program to deliver a best-in-class, tech-first, client-centered approach to client education here at Hudson MX.
Insights to Drive Your Diverse Media Supplier Investment Strategy Forward
Download: Inside this guide, find checklists, steps to get started, assessments from Hudson MX, as well as insights from the ANA, 4As, Maven, and more—all gathered to help advertisers and agencies create and track winning diverse media supplier strategies.
Raising the Verification Bar with More Impactful Media KPIs & Currencies
Explore how better KPIs, currencies, and tech can help programmatic advertisers once again prioritize value and remedy challenges around measurability, viewability, and invalid traffic (IVT).
Cost estimate calculator for in-housed media strategies
How are you investing in your long-term media strategy today? Anticipating costs and mapping to expected value can help ensure the ROI for your tools is there. Use this quick calculation sheet to start thinking this analysis through.
A 2024 Preview: From AI to frictionless ad experiences—here’s what’s next for advertisers
For many of us, CES 2024 and this new year have offered more than just a glimpse into future tech—it has reinforced inevitabilities we’ve been anticipating across the media landscape—including the rush toward omnichannel, the proliferation of clean rooms, and the accelerated growth of walled gardens. Still, the latest tech innovations present endless opportunities that advertisers will want to take advantage of in the coming year.
Will We See a Digital Direct Resurgence in 2024?
Though programmatic rose in popularity as a more efficient and less labor-intensive way for digital advertisers to reach targeted audiences at scale, the costs have continued to stack up. Now, tech-enabled automation and regulatory-driven industry shifts might present advertisers with another opportunity to reduce bloated digital ad spend—via digital direct.
Tech Stack Assessment: Optimizing Your In-house Media Strategy & Process
This guide shares practical steps digital media buying organizations can start taking immediately to begin their march toward: streamlining digital tech tools and data, ramping up new strategies, and making digital buying more efficient and less costly.
Strategies for the Digital Media Buying Frontier
This guide shares practical steps digital media buying organizations can start taking immediately to begin their march toward: streamlining digital tech tools and data, ramping up new strategies, and making digital buying more efficient and less costly.
Empowering Media Finance Teams: Creating New Value for Agencies and Brands
The goal of this guide is to empower agencies and brands to employ a more holistic approach to launching successful diversity supplier programs—while using technology, people, and processes to deliver results.