MX Insights
Insights powering the future of media.
Rethinking Media Types in the Age of Advanced Digital, Part 2
Part 2 of the multipart series Rethinking Media Types in the Age of Advanced Digital puts the proposed Media Activation Vector model to the test. This article dives deeper into how the model can redefine channels and media types, with a focus on programmatic buying, search, social, retail media, and hybrids like CTV and streaming audio.
Q&A with Jason Kopeloff: Leverage Your Media Finance Talent to Power Strategy & Innovation
In this conversation, Jessie De Luca sits down with Jason Kopeloff, CFO of Hudson MX and former CFO at Assembly, a Stagwell media agency, to explore how modern technology is reshaping media finance. From his extensive experience, Jason discusses the common challenges agencies face and how dedicated tools like the MX Platform empower finance teams to take on a more strategic, value-driven role in their organizations.
Rethinking Media Types in the Age of Advanced Digital, Part 1
In this first part of the series Rethinking Media Types in the Age of Advanced Digital, we examine the role of programmatic in muddying our industry standards and processes and explore the possibilities of "Media Activation Vectors" as a model to streamline media buying workflows and drive innovation in ad technology.
Podcasts to Stay on Top of the Latest Digital Media and Advertising Trends
In the fast-evolving world of digital media and advertising, staying ahead of the latest trends is essential. At Hudson MX, we’ve curated a list of must-listen podcasts that explore everything from the impact of AI and retail media to innovations in programmatic advertising. Whether you're a seasoned industry professional or just looking to stay informed, these podcasts offer invaluable insights to help you navigate the future of media.
Five Ways Media Finance Leaders Can Upskill Talent and Drive Results
In the dynamic world of media finance, staying ahead requires continuous upskilling. Drawing on his 20+ years of experience as a former agency CFO, Jason Kopeloff provides practical insights for media finance leaders looking to elevate their careers. This article covers five critical strategies, including the importance of collaboration, improving internal workflows, and staying adaptable to change, offering actionable advice to help leaders drive success.
Thinking About the Future of an AI-Powered Media Ecosystem
Explore how media operations and AI-powered tools can work together to optimize advertising performance. Discover the crucial role of a media management platform like the MX Platform in enhancing AI models with granular data, enabling smarter ad optimization and helping media teams thrive in an AI-driven world.
Cookies or no cookies: We’ve already begun building the foundation for a “privacy-by-design” ecosystem
Though programmatic rose in popularity as a more efficient and less labor-intensive way for digital advertisers to reach targeted audiences at scale, the costs have continued to stack up. Now, tech-enabled automation and regulatory-driven industry shifts might present advertisers with another opportunity to reduce bloated digital ad spend—via digital direct.
The Media Innovator’s Checklist
Getting marketing and media teams excited about a new strategy is not the hard part—it’s everyone from finance to procurement to ad ops to IT that sees the risks and problems. Use this checklist to anticipate hurdles before they happen to innovate your media and advertising strategies at scale quickly.
What’s next: A look at the next era of digital omnichannel
From AI-driven innovation to the next era of digital omnichannel, media advertising continues to evolve at an accelerated rate—signaling yet another major shift for media advertising teams.
