for Local TV & Radio
Custom-Configurable Solution for Enhanced Local Media Buying Workflow
These days your work demands greater speed, flexibility, accountability, and advanced targeting to reach fragmented audiences at the best possible price. You need software that enables efficiency, instead of adding a barrier to it.
The MX Platform™ streamlines and enhances the full local buying workflow — Pre Buy, Live Buy/Campaign Management, Performance Reporting, and Reconciliation — and supports all types of media, orders, and deals in one place. Offloading tedious, time-consuming tasks onto the platform frees you up to do more of what you do best: developing insights, testing new strategies, and crafting campaigns that drive even better outcomes for your brands.
Our solution empowers local buyers to:
execute their specialized buying strategies at scale
manage and optimize across digital and linear buys in real-time
confidently integrate new media types and strategies into buys
execute more complex buys with lightning speed—without sacrificing accuracy or quality
The MX Platform™ for Local TV & Radio at a glance
The platform is custom-configured to support desired workflows.
-
Convenience and Time Savings
Never having to download or upload an XML, assign dayparts, or track RFPs again
Leveraging custom “ratings rules” to automate estimation of consistent avails
Automating invoice reconciliation by configuring tools to follow agency and client-specific rules and guidelines
-
Unprecedented Visibility
Utilizing dashboards that provide real-time status of all RFPs and live buys
-
Next-Generation Results for Brands
Activating custom audience and attribution data across the entire workflow — from scheduling to performance reporting to reconciliation
Leveraging daily performance reporting to enable midflight optimization
-
Greater Accuracy
Using agency and client-specific rules and reporting features to easily encourage and enforce compliance
Eliminating errors and reconciliation headaches through direct sell-side integrations and systemization of traffic
What’s new in the
MX Platform?
We’re releasing new features across our platform all the time. Explore product highlights and dive into new and upcoming MX Platform features and functionality.
Hudson MX in the news
MX Blueprints
Practical guides to map your vision to results
In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.