MX Insights
Insights powering the future of media.
Introducing the Buyer Wallet+
Release Days @ Hudson MX | October 2022 | The new wallet enables holistic, real-time visibility into all approved, allocated, and available budgets for a campaign in one central place. When utilizing a wallet, buyers can get a jump start on planning before estimates and products are even created—then add as many of each as desired once they become available.
Introducing Campaign Options
Release Days @ Hudson MX | September 2022 | The new MX Platform campaign option feature makes it faster and easier for media buyers to present different strategies to clients during the campaign planning process—and ensure the best results.
A look back at 2022: A focus on client partnerships, product, and team
As 2022 comes to a close, we’re reflecting on this year’s milestones. We also want to thank our clients, other partners, and dedicated teams across the globe—all of whom have made our strides this year possible. We look forward to expanding our efforts to drive user satisfaction and empower growth for clients and employees in 2023.
In the MiX | Fall 2022: Here’s What We’re Reading Right Now
From turmoil at Twitter, Netflix's new ad tier launch, and a digital OOH rebound to Prime TV's NFL Thursday Night Football takeover, and the quest for programmatic ad transparency—catch up on what's top of mind—and at the top of our feeds—across the media landscape right now.
ShopTalks | Zufiya Edwards & Bobbie Perez talk about working across teams, client care, & our new Ratings Explorer functionality
This month, we released our new Ratings Explorer tool and convenient cascade functionality in the MX Platform™. For our latest ShopTalk, we hear from Zufiya Edwards and Bobbie Perez as they dive into this exciting new feature and the efficiency it enables for MX Platform™ users.
In the MiX | Q2 2022: Currencies, cookies, Cannes, & tracking our industry commitments to DEIB
Welcome to In the MiX, a monthly curation and commentary covering the latest news and insights from across the mediascape—brought to you by our team of industry experts. This quarter’s In the MiX is focused on the continued evolution of measurement currencies, cookieless pivots, and re-energized emphasis on creative, Web3, and diversity, equity, inclusion, and bias (DEIB).
In the MiX | Getting ‘meta’ over the Metaverse, digital x OOH, and audience targeting
Welcome to the first edition of In the MiX, monthly curation and commentary covering the latest news and insights from across the mediascape—brought to you by Michael Stoeckel, Strategic Technology Advisor, Cross-Media @ Hudson MX.
Hudson MX CPO, Matt Greenhouse talks modern software design for the media ecosystem
Here, we chat with Chief Product Officer, Matthew Greenhouse, to the team. As he leads our product team through this exciting new phase, we sat down with Matt to talk about the “how” and “why” behind Hudson MX’s modern enterprise media platform design.
