MX Insights
Insights powering the future of media.
Introducing the Buyer Wallet+
Release Days @ Hudson MX | October 2022 | The new wallet enables holistic, real-time visibility into all approved, allocated, and available budgets for a campaign in one central place. When utilizing a wallet, buyers can get a jump start on planning before estimates and products are even created—then add as many of each as desired once they become available.
Introducing Campaign Options
Release Days @ Hudson MX | September 2022 | The new MX Platform campaign option feature makes it faster and easier for media buyers to present different strategies to clients during the campaign planning process—and ensure the best results.
ShopTalks | Zufiya Edwards & Bobbie Perez talk about working across teams, client care, & our new Ratings Explorer functionality
This month, we released our new Ratings Explorer tool and convenient cascade functionality in the MX Platform™. For our latest ShopTalk, we hear from Zufiya Edwards and Bobbie Perez as they dive into this exciting new feature and the efficiency it enables for MX Platform™ users.
Hudson MX CPO, Matt Greenhouse talks modern software design for the media ecosystem
Here, we chat with Chief Product Officer, Matthew Greenhouse, to the team. As he leads our product team through this exciting new phase, we sat down with Matt to talk about the “how” and “why” behind Hudson MX’s modern enterprise media platform design.