Hudson Bridge Launched to Fill "People and Process" Gap Identified by Agencies

The launch of Hudson Bridge dramatically accelerates our ability to help agencies transform for the future. We’re excited to deepen our relationship with Ascential and MediaLink and couldn’t imagine a more perfect leader for this new initiative than Lucas Cridland, given his experience as a media practitioner and operations chief across 3 of the major holding companies.

Hudson Bridge came to fruition in response to direct, honest feedback from agency executives. They unanimously acknowledge that we as an industry need to transform. They are excited that modern technology that enables such transformation is finally here. However, what they felt the industry collectively lacked was a “go-to” partner to help agencies navigate the people and process components of the journey. I took that feedback to heart and set out to ensure a solution to bridge the identified gap. For example, I personally spent hundreds of hours in feedback sessions with potential partners—both companies and individuals— to better understand their needs and pain points. Their incredibly honest and valuable feedback, combined with my own insights about transformation projects gained via extensive involvement with scaled agencies, led to the creation of Hudson Bridge.

Much more to come. I hope this is yet further evidence that the team here at Hudson MX is going about the business of helping our agency partners achieve their ambitious goals with both intentionality and laser-like focus.

MediaLink Taps Lucas Cridland to Lead Hudson Bridge

Lucas Cridland, Former Dentsu Media Exec, Now Leads a New Group within MediaLink