The Media Innovator’s Checklist
Failing to Prepare is Preparing to Fail
Every media industry change and innovation comes with expansive end-to-end challenges that touch nearly every part of a media and advertising team—big or small.
In a recent industry panel, a media activation leader shared about his journey to bring his brand’s digital advertising shop in-house, a huge innovation for any team.
"Adapting to new processes, introducing digital upskilling, and educating stakeholders—change management became a formidable challenge in our in-house transition. The transition was filled with complexities like navigating billing and invoicing procedures, a significant deviation from the agency-handled processes we were accustomed to.
As this leader could attest, getting marketing and media teams excited about a new strategy is not the hard part—everyone from finance to procurement to ad ops to IT sees the risks and problems.
For instance, will a new ad type require changes to buying worksheets or data taxonomy systems? Will a new media type require new integrations or updates to existing APIs? Do new vendors enter into the mix invoice differently or have new payment terms that must be considered?
Media Innovator’s Readiness Checklist |
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Finance |
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Operations |
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Buying |
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IT |
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Ultimately, you may find yourself behind the curve if you’re unprepared to deal with the operational, financial, regulatory, compliance, and other risks introduced by innovation.
As you ramp up a new strategy to stay ahead of the curve, use this checklist to help anticipate challenges ahead across your organization.
How you prepare for new innovative strategies will shift or transform your business and can mean the difference between success and failure. Having the proper finance, operational, buying, and IT plans and tech in place can be a huge differentiator for your team, enabling you to scale new campaigns and strategies quickly.
READ MORE: MX INSIGHTS
Are you ready for the 4th wave of digital advertising?
From the continued evolution of TV and video advertising to the emergence of adaptive retail, AI-powered strategies, immersive ad formats, and frictionless experiences, we are in the midst of a new ad industry wave. While we all want to stay ahead of the curve, media teams that don't have the right tools to buy, bill, and pay for media across new channels, platforms, vendors, and formats will quickly be left behind.
