Practical guides to help you increase efficiency and get more out of your ad spend.
In this series created for industry executives, by industry executives, you’ll find in-depth and actionable roadmaps—all designed to help teams across the media ecosystem harness the power of modern technology to achieve their most pressing business goals.
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Strategies for the Digital Media Buying Frontier
For many agencies and brands, the process of aggregating all of the steps and components necessary for digital media buying today is unfortunately wrought with a slew of manual workarounds. This starts with the planning stage, or pre-buy, where visibility of supplier costs needs to be matched up against goals and budgets. When it comes time for actualization, billing, and paying, invoice and DSP data can become a beast to consolidate. There are opportunities to save time—and money—at literally every turn, regardless of which platforms and data buyers want to use This begins with integrating your media buying tech stack and future-proofing your data taxonomy.
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Empowering Media Finance Teams: Creating New Value for Agencies and Brands
The right technology gives teams across media buying organizations the ability to reimagine processes to fully leverage talented professionals, drive go-to-market speed, deliver nimbly on unique client needs, and provide timely insights to improve return on investment for marketers. Modern software eliminates the unnecessarily tedious battle to pay invoices on time and close the books while supporting forward-thinking finance teams in creating new value for agencies and brands.
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Creating and Executing Diverse Media Supplier Strategies
The goal of understanding spending with diverse ownership groups is fairly straightforward. The real challenge has been that agencies lack the underlying technology that would enable them to access and activate timely, high-quality data for maximum impact. This practical guide will give you insight into how you can leverage data and technology to evaluate and adjust spend to meet your clients’ diverse supplier goals.
A strategic technology partner for today’s leading agencies
Video | 3 min.
Our team’s industry experts and strategists bring decades of combined media & advertising leadership to the continued development of the MX Platform™ and strategic support to our clients.
In this video, hear from them as they share their journeys to joining the Hudson MX team, from every corner of the media industry.
