TOOLKIT

Optimizing your in-house media tech stack

According to a 2023 study by the ANA, 54% of in-house agencies handle some media planning/buying services. One-third have some in-house programmatic capabilities.

Whether you have an established omni-digital, in-house media buying workflow—or you’re simply looking to track, reconcile, optimize, or pay for your media buys with your agency partners—use this resource toolkit to ensure you have the tools and processes in place to reducing risk, inefficiency, and errors.


What’s inside:

  • Checklists to ensure that your media workflow is powered with the technical functionality you need to ensure media spend visibility, budget control, and data-driven optimization. 

  • In-house and co-housing cost assessment sheet

  • Roadmap and insights from major in-house advertising teams for scalable in-housing and co-housing strategies

What industry leaders are saying…

“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and  the automation of previously manual, error prone work like reconciling media invoices.”

—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon

“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.” 

—Michael Kassan, Chairman & CEO, MediaLink

“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow.  We have invested in Hudson MX to ensure the world has a solution for this problem.”

—Duncan Painter, CEO, Flywheel

However you activate media, we can help make it faster, easier, and more effective

Talk to one of our in-housing, agency, or co-housing strategists about how we’re helping leading brands and agencies save time, ensure end to end financial control, and boost ROAS.

Explore how Hudson powers the future of media buying

  • The Digital Media Buying Frontier

    Leveraging technology for efficiency, control, & omnichannel strategy.

    Get the Guide

  • The MX Platform™: Under the Hood

    Built for access to real-time spend, performance, & campaign data.

    Watch highlight

  • Unified Workflows for all Media

    Collaborative, streamlined, & effective omnichannel media activation.

    See how it works

  • Connects to all Your Other Tech & Data

    Two-way integrations means systems are always in sync and up to date.

    Learn more

  • Empowering Media Finance Teams

    Creating new value for
    agencies and clients

    Get the Guide