Streamline & elevate media planning, buying, billing, & paying across all buys & platforms

Discover the Power of MX

Leading agencies and brands use the MX Platform to free up their people from drudgery and help them unleash their creative, analytical, and strategic ideas.

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    Study | Preparing for the 4th Wave of Digital Advertising

    Advertising is evolving at an accelerating rate. Teams that don’t have the right tools to buy, bill, and pay for media across new channels, platforms, vendors, and formats quickly will be left behind.

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    Panel On-Demand: Let’s Talk In-housing

    A Conversation Between Agency & Brand Leaders: The Goals & Challenges of In-Housing Media Buying.

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    Product Spotlight: 3-Minute Self Demo

    “Low-Touch Media Vendor Invoice Reconciliation” for faster, easier billing and paying.

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    Webinar On-Demand | Low Touch Digital Media Invoice Reconciliation

    Learn how our low-touch invoice reconciliation functionality streamlines processes, saves time, and reduces errors for media teams.

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    Optimize your in-house media tech stack

    Discover resources for in-house activation: checklists for spend visibility, cost assessment sheets, and strategic roadmaps.

Empowering the people who power media

A modern alternative to spreadsheets and legacy media management platforms… for the people leading the way

Unifies all cross-platform, cross-team data and work to upskill talent and boost ROAS.

Built to enable seamless real-time collaboration between people across agencies and brands

The Power of MX:

30%+ time savings

for end to end workflows

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24/7 live dashboard

omnichannel spend & performance

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Real-time insight

across all channels & platforms

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1 single system

all channels, teams, & work

live

“Hudson fills an important gap in the media supply chain by linking up internal and external data all in one place…”

Simplify & enhance every stage of media activation

Oversee, execute, track & optimize media investments the easy way.

Pie Chart of Buying, Tracking & Optimization, and Financial components of the media activation process.

Expand a section to see how we can help

  • Streamline campaign and flight planning, with systematic approvals.

    Plan and forecast for all channels & platforms within a single workflow.

    Set up your own custom approval “gates” at key points in the activation lifecycle.

    Initiate orders and revisions in one centralized place for all vendors and media (if negotiating directly with sellers).

  • Easily see budgeted, actual, and invoiced spend across all campaigns in real time

    Automatically see and act upon live performance data across integrated vendors like Google Ads, Bing, Facebook, Google DV360, and Google Campaign Manager (GCM).

    Use auto-actualization based on your unique business logic—calculated and sent to vendors.

  • Easily see budgeted, actual, and invoiced spend across all campaigns in real time.

    Centrally create and approve campaign budget to eliminate unauthorized spend.

    If you bill clients, leverage flexible billing rules engine to create consolidated bills across all media and fee categories while supporting any desired commercial structure.

    Enable rules-based invoice reconciliation—including all fees and live spend data.

    Increase accuracy and control over who gets paid when.

    Accurately and automatically record media transactions in your General Ledger at any level of detail and frequency.

The MX Advantage

Flexible technology supports your needs today & tomorrow

A customizable window displaying "ADD DATA SOURCE" and other options.

A truly customizable platform

Each module within the MX Platform is designed to support the differentiated strategies that boost your ROAS

Example workflows displayed in a list with a button saying "ADD NEW WORKFLOW" at the bottom.

Unique team-specific workflows

MX Platform gives you freedom to tailor workflows to your unique processes across internal and external teams.

Built for Universal Connectivity

Works with any data or tools

Only the MX Platform was designed to “connect the dots” across all your data, tech, tools, platforms and partners.

Graphic of data and metrics

Real-time, connected data

Real-time, omnichannel data warehouse makes it easy to get any proprietary, Hudson, or 3rd party data into, out of, & across the system.

What industry leaders are saying…

Headshot of Denis Budniewski, Executive Director of Marketing Investement & Transformation, Verizon

“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and  the automation of previously manual, error prone work like reconciling media invoices.”

—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon

MediaLink
Headshot of Michael Kassan, Chairman & CEO, MediaLink

“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.” 

Michael Kassan, Former Chairman & CEO, MediaLink

flywheel
Headshot of Duncan Painter, CEO, Ascential

“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow.  We have invested in Hudson MX to ensure the world has a solution for this problem.”

—Duncan Painter, CEO, Flywheel and former CEO, Ascential

However you activate media, we can help make it faster, easier, and more effective.

Talk to one of our in-housing, agency, or co-housing strategists about how we’re empowering leading brands and agencies with more time, end to end financial control, and ROAS.