Streamline & elevate media planning, buying, billing, & paying across all buys & platforms
Discover the Power of MX
Leading agencies and brands use the MX Platform to free up their people from drudgery and help them unleash their creative, analytical, and strategic ideas.
Empowering the people who power media
A modern alternative to spreadsheets and legacy media management platforms… for the people leading the way
Unifies all cross-platform, cross-team data and work to upskill talent and boost ROAS.
Built to enable seamless real-time collaboration between people across agencies and brands
The Power of MX:
30%+ time savings
for end to end workflows
live
24/7 live dashboard
omnichannel spend & performance
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Real-time insight
across all channels & platforms
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1 single system
all channels, teams, & work
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“Hudson fills an important gap in the media supply chain by linking up internal and external data all in one place…”
Simplify & enhance every stage of media activation
Oversee, execute, track & optimize media investments the easy way.
Expand a section to see how we can help
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Streamline campaign and flight planning, with systematic approvals.
Plan and forecast for all channels & platforms within a single workflow.
Set up your own custom approval “gates” at key points in the activation lifecycle.
Initiate orders and revisions in one centralized place for all vendors and media (if negotiating directly with sellers).
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Easily see budgeted, actual, and invoiced spend across all campaigns in real time
Automatically see and act upon live performance data across integrated vendors like Google Ads, Bing, Facebook, Google DV360, and Google Campaign Manager (GCM).
Use auto-actualization based on your unique business logic—calculated and sent to vendors.
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Easily see budgeted, actual, and invoiced spend across all campaigns in real time.
Centrally create and approve campaign budget to eliminate unauthorized spend.
If you bill clients, leverage flexible billing rules engine to create consolidated bills across all media and fee categories while supporting any desired commercial structure.
Enable rules-based invoice reconciliation—including all fees and live spend data.
Increase accuracy and control over who gets paid when.
Accurately and automatically record media transactions in your General Ledger at any level of detail and frequency.
The MX Advantage
Flexible technology supports your needs today & tomorrow
A truly customizable platform
Each module within the MX Platform is designed to support the differentiated strategies that boost your ROAS
Unique team-specific workflows
MX Platform gives you freedom to tailor workflows to your unique processes across internal and external teams.
Works with any data or tools
Only the MX Platform was designed to “connect the dots” across all your data, tech, tools, platforms and partners.
Real-time, connected data
Real-time, omnichannel data warehouse makes it easy to get any proprietary, Hudson, or 3rd party data into, out of, & across the system.
What industry leaders are saying…
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Former Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Flywheel and former CEO, Ascential
However you activate media, we can help make it faster, easier, and more effective.
Talk to one of our in-housing, agency, or co-housing strategists about how we’re empowering leading brands and agencies with more time, end to end financial control, and ROAS.