Co-housing: How agencies & brands work today
The MX Platform™ was designed to work how brands and agencies want to work—both independently and in collaboration.
Now, more than ever, brands and agencies are choosing to work together in new ways that enhance transparency, speed, efficiency, & results.
For years, we’ve worked with global agencies and brands to simplify and enhance the way they activate media.
DID YOU KNOW
According to a recent ANA study, 95% of in-house agency teams still opt to work with external agency partners, typically outsourcing at least 40% of the work.
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Study of In-housing: Strategic Direction, Trends, and Perceptions of Major Brands
Ben Jankowski & Tobias Wolf, Modern Media Solutions (June 2023)
This new, in-depth study reveals how sixteen leading global advertisers are working today—and their aspirations for the future.
To learn more about the goals and needs of our clients, Hudson MX commissioned an independent consulting firm, Modern Media Solutions, to delve into the state of affairs, challenges, and needs of advertisers.
We asked a consultant team to survey a group of large-scale advertising teams with various levels of in-house media operations. Advertisers participating in this research study, three-fourths of whom were listed among the 200 leading US national advertisers for 2023, shared a collective media spend of over $6 billion per year. The findings offer a thoughtful synthesis of the strategies these industry leaders employ today and their forward-looking visions for the future.
About Modern Media Solutions
Modern Media Solutions provides real-world, tangible, practical, and sustainable marketing solutions, working a wide portfolio of clients to identify opportunities and challenges, developing and executing solutions, and managing progress toward north star objectives.
Ben Jankowski
Founder & CEO
Modern Media Solutions
Former Group Head Global Media, MasterCard, Head of Global Accounts, OMD APAC, Global Account Director, OMG
Tobias Wolf
Consulting Partner
Modern Media Solutions
Founder & CEO, Paradigm Shift Consulting, & former Managing Partner, Mindshare
What industry leaders are saying…
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Ascential
MX Platform™ addresses the most pressing needs advertisers and agencies face . . .
. . . while elevating the work brands and agencies ‘co-house.’
Seamless cross-company workflows
Real time visibility across all buys
Only modern technology enables agencies and brands to work together seamlessly in real time—and easily change up responsibilities as needed.
However you activate media, we can help make it faster, easier, and more effective.
Talk to one of our in-housing, agency, or co-housing strategists about how we’re helping leading brands and agencies save time, ensure end to end financial control, and boost ROAS.