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Let’s talk in-housing.
A Conversation Between Agency & Brand Leaders: The Goals & Challenges of In-Housing Media Buying
In a candid discussion moderated by Jessie De Luca, SVP of Strategy at Hudson MX, we explore in-house media buying, its advantages, and the pitfalls to avoid.
You’ll hear from Chris Potts, AVP, Global Head of Demand Generation & Marketing Measurement @ Manulife who has led the charge to bring a large portion of their global media spend in-house, and media consultant Kathy Doyle, former media executive for IPG/MAGNA, who brings over twenty years of experience leading some of the world's largest media agency teams.
What are some common myths about why brands consider in-housing? What are the primary drivers for brands who decide to in-house portions of their media planning and buying strategies?
What operational hurdles do in-house media buying teams face, and what tools and partners can help alleviate them?
Discussion highlights
What roles can agencies play for clients as they navigate hybrid media planning and buying workflows?
What opportunities are on the horizon for brands and agencies working across in-house and hybrid teams?
What industry leaders are saying
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Ascential
From fast & easy invoice reconciliation to omnichannel automation across your digital workflows—welcome to quicker, easier, and more effective media activation workflows.
Talk to one of our in-housing, agency, or co-housing strategists about how we’re helping leading brands and agencies save time, ensure end to end financial control, and boost ROAS.