MX Product Roundup vol. 2

Keep data “clean” with taxonomy enhancements.

Taxonomy configurations are customizable to enable buyers and suppliers to reference the same naming conventions.

Product
VendorAssist™
BuyerAssist™

Initiative
Data Integrity

Users
Once the taxonomy is configured in MX Central, it can be used throughout the entire platform by Buyers and their sell-side counterparts. 

Workflows

• RFP

• Orders

• Change Orders

• Performance Reporting

• Reconciliation

Purpose
Give sellers an easy “foolproof” way to help buyers correctly categorize inventory without error-prone excel work.

What’s next?
Enabling suppliers to see, select, and comply with the buyer’s taxonomy fields and options is just one component of our clean data initiative. While taxonomy is primarily used by digital today, it can be configured for use across any media type, agency, client / brand to promote accuracy and speed while empowering robust reporting and analysis.

Sellers can now easily “auto-populate” the correct placement names to help buyers accurately categorize inventory—without the hassle.

In the MX Platform™ “taxonomy” refers to an advanced, flexible buy line and campaign naming convention system. It is the absolute cornerstone of exceptional accuracy, compliance, and speed and powers effective use of brand and campaign data. Inconsistencies can lead to reporting headaches and gaps. We’re on a mission to ensure clean data system-wide—and this enhancement brings sellers into the fold.  

When a campaign or placement is created in BuyerAssist, in selecting the relevant fields, the campaign and placement name auto-populate in adherence to preset taxonomy naming conventions and concatenation logic. Taxonomy logic can be defined at the media type and client or brand level. The placement fields are shared in VendorAssist™—eliminating the need for buyers to manually categorize the inventory they receive.  In VendorAssist™, partners can now see and select taxonomy fields and options to ensure placement names are always accurate and perfectly represent the seller's proposal.

What’s more, if placement names change in the ad server once a placement has been pushed, the name can be automatically updated in the MX Platform or the buyer can be alerted to the difference. This way the data in your platform is always in sync with what’s in the ad server. 

When pulling in third-party data, from viewability providers, for example, The MX Platform matches placements based on IDs instead of names so that if the naming convention is not exactly the same across all involved parties, matches will be accurately executed.

Having clean data throughout the platform and utilizing consistent placement names that “stick” with campaigns and inventory from start to finish will save buyers and sellers time and headaches, and ultimately empower the most timely, complete, and robust reporting and analysis—at any level of granularity.

A look at how it works

Campaign and Placement names are defined during taxonomy configuration using a combination of specified field inputs, in a certain order, along with any delimiter needed to ensure the ability for managers to easily “slice and dice” data down the road.

Once taxonomy and naming are configured for a client/brand, Campaign and Placement names are populated based on this configuration. Sellers can now support buyers in setting the right placement names for the inventory they submit.

Determine how the fields should be combined—in what order—and insert a separator of your choosing.

Once the buyer engages with the seller, the seller has access to the same taxonomy fields. When submitting inventory, both parties can pick from the appropriate options in the drop-downs and the placement names populate according to taxonomy configurations.

*Note: Today, Hudson supports customers in configuring taxonomy. In the future, this will be “self-serve” meaning authorized admins will be able to complete this process independently in MX Central.

Interact with sellers seamlessly.

Leverage enhancements that make a difference for buyers, their counterparts.

Product
VendorAssist™
BuyerAssist™

Initiative
Vendor Integrations

Users
Buyers and Sales Reps

Workflows 

• RFP

• Negotiation

• Ordering

• Change Order Management

Purpose 
Streamline communication to eliminate tedious and error-prone manual work—free up time for the things that matter to advertisers.

What’s Next?
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Building the next generation integrated vendor interaction system—one feature at a time.

We’ve been listening and responding to the needs of our customers and those they work with on a daily basis. From the request for proposal stage, all the way through vendor payments there has historically been too much data entry, too many systems and screens, too much time spent on things that do not directly result in proving campaigns can deliver higher ROI. We offer several ways for buyers and sellers to interact in a system to system, integrated way including automated APIs, flat file exchange, and the intuitive VendorAssist app which is free for everyone.

Recently we’ve made many improvements to VendorAssist that save time, eliminate errors, and provide peace of mind.

A look at how it works

Buyers and sellers can now easily view interactions like changes to RFPs and change orders.

Sellers now receive automatic email notifications when a buyer accepts or rejects an RFP proposal they’ve submitted.

Sellers and intercompany buyers are now able to access a list of all previously sent RFPs, orders, and change order requests via a VendorAssist dashboard.

Personalize your platform.

Easily personalize your user preferences to customize screens and switch between “saved views.”

Product
BuyerAssist™
FinanceAssist™

Initiative
Personalized User Preferences

Users
All Buyers and Finance (except Local) 

Purpose 
Greatly enhances user experience by enabling the ability to set up, save, and switch between different personalized views.

What’s Next?
Users will be able to share their personal saved views for others to view and use.

Your platform, your buys, your views.

No need to settle for generic worksheet and screen layouts that represent someone else’s ideas about which data should be displayed and how. We understand that each user knows full well what they need to see to efficiently and effectively do their jobs. That’s why personalized user preferences are a key initiative for our development team. 

Now users can easily edit how information appears onscreen— and save these preferences to their own suite of personal views.  With one click, users can select the best saved view for each client / brand, channel, or task. For example,  users can instantly switch between their preferred actualization or ordering view depending on the task they are working on. 

The MX Platform features an extremely flexible architecture and data structure. These and other modern design elements allow previously unimaginable degrees of customization. This enhancement is one important step on the path to enabling full “self-serve” platform configuration for non-technical users.

A look at how it works

Easily create, edit, and save personal views.

Easily switch between views “on the fly.”