MX Insights
Insights powering the future of media.
Thinking About the Future of an AI-Powered Media Ecosystem
Explore how media operations and AI-powered tools can work together to optimize advertising performance. Discover the crucial role of a media management platform like the MX Platform in enhancing AI models with granular data, enabling smarter ad optimization and helping media teams thrive in an AI-driven world.
Cookies or no cookies: We’ve already begun building the foundation for a “privacy-by-design” ecosystem
Though programmatic rose in popularity as a more efficient and less labor-intensive way for digital advertisers to reach targeted audiences at scale, the costs have continued to stack up. Now, tech-enabled automation and regulatory-driven industry shifts might present advertisers with another opportunity to reduce bloated digital ad spend—via digital direct.
Raising the Verification Bar with More Impactful Media KPIs & Currencies
Explore how better KPIs, currencies, and tech can help programmatic advertisers once again prioritize value and remedy challenges around measurability, viewability, and invalid traffic (IVT).
Will We See a Digital Direct Resurgence in 2024?
Though programmatic rose in popularity as a more efficient and less labor-intensive way for digital advertisers to reach targeted audiences at scale, the costs have continued to stack up. Now, tech-enabled automation and regulatory-driven industry shifts might present advertisers with another opportunity to reduce bloated digital ad spend—via digital direct.