MX Insights
Insights powering the future of media.
Rethinking Media Types in the Age of Advanced Digital, Part 2
Part 2 of the multipart series Rethinking Media Types in the Age of Advanced Digital puts the proposed Media Activation Vector model to the test. This article dives deeper into how the model can redefine channels and media types, with a focus on programmatic buying, search, social, retail media, and hybrids like CTV and streaming audio.
Rethinking Media Types in the Age of Advanced Digital, Part 1
In this first part of the series Rethinking Media Types in the Age of Advanced Digital, we examine the role of programmatic in muddying our industry standards and processes and explore the possibilities of "Media Activation Vectors" as a model to streamline media buying workflows and drive innovation in ad technology.
Thinking About the Future of an AI-Powered Media Ecosystem
Explore how media operations and AI-powered tools can work together to optimize advertising performance. Discover the crucial role of a media management platform like the MX Platform in enhancing AI models with granular data, enabling smarter ad optimization and helping media teams thrive in an AI-driven world.
Cookies or no cookies: We’ve already begun building the foundation for a “privacy-by-design” ecosystem
Though programmatic rose in popularity as a more efficient and less labor-intensive way for digital advertisers to reach targeted audiences at scale, the costs have continued to stack up. Now, tech-enabled automation and regulatory-driven industry shifts might present advertisers with another opportunity to reduce bloated digital ad spend—via digital direct.
Raising the Verification Bar with More Impactful Media KPIs & Currencies
Explore how better KPIs, currencies, and tech can help programmatic advertisers once again prioritize value and remedy challenges around measurability, viewability, and invalid traffic (IVT).
Will We See a Digital Direct Resurgence in 2024?
Though programmatic rose in popularity as a more efficient and less labor-intensive way for digital advertisers to reach targeted audiences at scale, the costs have continued to stack up. Now, tech-enabled automation and regulatory-driven industry shifts might present advertisers with another opportunity to reduce bloated digital ad spend—via digital direct.