Cost estimate calculator for in-housed media strategies
How are you investing in your long-term media strategy today?
One misnomer that people have about why teams bring work in-house is that it is because it will be cheaper. However, when asked to rank reasons for bringing media in-house, study respondents ranked cost savings behind five other factors: measurement and reporting, better targeting via additional data, real-time optimizations, and transparency.
Anticipating costs and mapping to expected value can help ensure that both the budget and ROI for your tools are there. Use this quick calculation sheet to start estimating costs that aren’t always obvious from the start.
DOWNLOAD THE TOOLKIT
Optimizing your in-house media tech stack
According to a 2023 study by the ANA, 54% of in-house agencies handle some media planning/buying services. One-third have some in-house programmatic capabilities.
Whether you have an established omni-digital, in-house media buying workflow—or you’re simply looking to track, reconcile, optimize, or pay for your media buys with your agency partners—use this resource toolkit to ensure you have the tools and processes in place to reducing risk, inefficiency, and errors.
What’s inside:
Checklists to ensure that your media workflow is powered with the technical functionality you need to ensure media spend visibility, budget control, and data-driven optimization.
In-house and co-housing cost assessment sheet
Roadmap and insights from major in-house advertising teams for scalable in-housing and co-housing strategies
Want to learn more? Get in touch.
More from MX Insights
