Modern technology enables you to get more out of your media investment
Leading brands and agencies leverage the MX Platform to enhance visibility and ROAS
Empower your team to make actionable decisions—even mid-flight
Meet the MX Platform™.
It’s the only media activation solution that can connect in real-time to all your other data, tools, and partners. Connecting all these “dots” without delays and lags empowers your team to make in flight decisions that lift ROAS.
What industry leaders are saying…
“Hudson fills an important gap in the media supply chain by linking up internal and external data in one unified place. This enables tighter financial control and the automation of previously manual, error prone work like reconciling media invoices.”
—Denis Budniewski, Executive Director of Marketing Investment & Transformation, Verizon
“Hudson MX is the modern tech foundation agencies have been clamoring for and advertisers are catching on to. It opens the doors to a lot of new ways of doing business. In the last few years we’ve seen some of our most forward-thinking clients begin working with Hudson MX to reimagine what’s possible.”
—Michael Kassan, Chairman & CEO, MediaLink
“We know first-hand that the technology platforms available to manage and reconcile media spending just cannot cope today let alone with the volumes of tomorrow. We have invested in Hudson MX to ensure the world has a solution for this problem.”
—Duncan Painter, CEO, Ascential
Why Advertisers Choose Hudson MX
How can we help you “connect the dots” to boost ROAS?
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Compare critical KPIs in near-real-time
Example: Track & optimize against cost per purchase across vendors & channels
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Easily buy audiences for direct buys
Approved data vendors & actual audiences are pre-populated
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“Programmatic-like” buys for any channel
Use any proprietary, Hudson or 3rd party data
Our media veterans solve long-standing problems for agencies & brands
“While savvy search, social and programmatic buyers optimize in real-time in their respective buying tools, direct buy and cross-platform "optimization" is typically an exercise of "evaluate past campaigns and alter future spend accordingly. We can give you a near-real-time view into ad performance across all of your buys allowing for in-campaign optimization where it wasn't available before.”
Michael Stoeckel, Head of Platform Partnerships
Former EVP, Head of US Digital Operations at dentsu international
Get in touch.
However your brand activates media, we can help unlock the time and tools to make it more effective.
Talk to one of our strategists about how we’re helping leading brands and agencies reduce the costs of activating media while enhancing ROAS.
Explore how Hudson powers the future of media buying
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The Digital Media Buying Frontier
Leveraging technology for efficiency, control, & omnichannel strategy
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MX Platform: Under the Hood
Built for access to real time spend, performance, & campaign data
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Unified Workflows for all Media
Collaborative, streamlined, & effective omnichannel media activation.
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Connects to all Your Other Tech & Data
Two-way integrations means systems are always in sync and up to date
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Diverse Media Supplier Strategies
Using tech to evaluate/adjust spend around diverse supplier goals
